Whenever a customer thinks about a product they always tend to relate it to a company, for example – First thing that comes to mind when I think about cool drink is “Pepsi” or “Coke”. Branding helps to identify products or services, which sets it apart from competitors that offer the same. There are different forms of medium to reach the customer, idea remains the same but medium is different. Research indicated that consumers who shop online prefer brand names, so it’s important for any firm to not only just build a website for shopping online, but also present it in a way that customers cannot forget the experience. There are many ways to achieve online branding and learning-styles strategy is one of them.
Visual Learners – the TV Infomercial Watchers, This category of customers often believe in “see to believe” approach before buying a product. They’ll find it hard to surf a website that has too much of content and graphics. Not only it takes more time to load but also makes it difficult for customers to locate the product. To avoid these issues, try to keep the website simple with less content and few products on display for every page. Embedding videos with-in the display to highlight specific product (Youtube, Podcast can be good source of putting on videos on the web) works extremely well. In the case of offering services, we can use slide show tutorial with graphs and explanation. This kind of approach will lead to increase response to the online brands.
Auditory Learners – the Talk Radio Fans, They like to “hear to believe” before buying the product. Online-retailers should be very careful before adding clustered noises in their websites; they can annoy and distract customers. Instead of forcing them to listening everything, websites should be designed in a way that customers can ask questions and hear the response. And also, set-up a decent customer service that doesn’t mind answering questions/queries that are repetitive. To increase response to your online brand, it’s important to speak to the customers.
Kinesthetic learners – the Do It Yourselfers, This category likes to learn through their own experiences. Websites should allow the users to customize the information they want to see. Websites should contain information that is interactive, and also interesting to the customers. Some of examples of being interactive are – holding question and answer sessions, online forums, creating networks, choosing their own templates or suggesting matching items based on the items select in the shopping cart.
Today we see every company using rich media (TV, Radio, and Newspaper ads.) to promote their brand. Customers who visit these websites are coming on their own interest, so it is very important for online-retailers to offer rich user experience which will not only helps to promote their brand but also increase of return user traffic.
